The Next Generation of Content Intelligence
Maintaining visibility and control over video content that represents your brand’s product, name, or messaging is growing increasingly complex.
Without effective auditing and insight into video performance, ensuring consistency and protecting your brand’s reputation is an ongoing challenge.
While you need a solution that delivers clarity and oversight to safeguard and elevate your business, several obstacles stand in the way of achieving this.
01
How do you understand the complexities within the content itself?
02
How do you scale this understanding across thousands of creators and platforms?
Standard analytics tools often lack the detailed insights needed to optimise and audit your content effectively. At the same time, influencer marketing platforms tend to focus only on content creation management, overlooking critical aspects like in-depth analysis of content integrity, compliance and performance.
To truly unlock your social media potential, you need a solution that goes beyond broad overviews and dives deep into the context. Delivering the insights that drive real optimisation and results…
Challenges
Hyper-Configurable Analysis
AI-Powered and Human-Enhanced Workflows
DataMarked’s platform adapts to the questions that matter most to brands and advertisers.
Our orchestration engine intelligently combines AI and human analysis, deploying machine learning to handle straightforward tasks while engaging human reviewers for more complex or nuanced assessments.
Whether you need to know, “Is the influencer visibly using the product?” or “Is the brand logo prominently displayed throughout the video?”, our system tailors its analysis to the precise metrics that match your marketing goals.
From tracking product placements to assessing how clearly a call-to-action is delivered, DataMarked provides deep insights into the content that influences purchasing decisions.
We automate workflows, assigning different questions to various reviewers for maximum speed, or cascading tasks when dependencies exist, creating a dynamic and responsive analysis pipeline. This hybrid approach ensures high accuracy, efficiency, and unparalleled speed when reviewing.
Flexible, Scalable and
Efficient Review Process
Normalised Metrics -
Level The Playing Field
DataMarked’s platform is designed to handle complex content analysis with unmatched flexibility and scalability.
By converting video content into actionable insights using a highly scaled solution, we can take 1000’s of social posts and process them through our audit and review layer - the output turns highly configurable questions into structured data that is then associated with each social post. By cascading tasks from generalists to specialists, we ensure that every question is answered with the right level of expertise.
Traditional metrics like views, likes and shares often fail to paint a full picture, especially when comparing content across social media accounts of varying followings and reach.
That’s where DataMarked’s Content Impact Normaliser (CIN) comes in. Our revolutionary metric is designed to level the playing field by going beyond superficial analytics, offering you a clear, unbiased view of how your content truly performs.
Use cases
Curious to
learn more?
Get in touch to request a free DataMarked demo with one of our specialists today.
For any alternative enquiries, please contact the team at learn.more@datamarked.com